PRODUCT MANAGEMENT
Product management is often referred to as being a captain of the ship, steering a product from concept to launch while balancing the needs of the market, customers, and the business. It’s the art of blending vision with execution—turning an idea into something valuable, usable, and scalable. A product manager coordinates between development, marketing, and sales, ensuring every feature, design, and update aligns with the overarching strategy. It’s not just about building products; it’s about delivering solutions that solve real problems, continuously evolving based on feedback, and driving growth through innovation and thoughtful leadership.
In 2021, I embarked on an exciting journey with WaveLink Secure as its first and only employee, where I had the unique opportunity to lead the entire product development process—from concept to consumer. I played a key role in designing the product, packaging, and all accompanying materials. Taking an idea from the ground up and transforming it into a consumer-ready product was an incredible experience, and I’m proud to have led this remarkable process.
In 2018, Royal Cup Coffee made the strategic decision to enter the RTD Cold Brew market. I collaborated closely with multiple departments to develop the product, source packaging, and design the bottle and all associated launch materials. This effort culminated in a successful partnership with Walmart, launching our Cold Brew product in over 100 stores across the Southeast, marking a significant expansion into the ready-to-drink category.
Cups and lids represent one of the largest product categories in Royal Cup's inventory. However, until 2015, navigating the extensive range of options was a challenge for both sales staff and customers. That changed with the creation of the Cup and Lid Booklet, providing a streamlined, user-friendly guide to explore the full array of choices—making it easier than ever to find the perfect solution.
In marketing, brand consistency is key—even when managing your own sales team. While their intentions are always good, it's easy for them to stray from the brand guidelines without the right tools in place. To ensure cohesive branding across all touchpoints, we developed this catalog as a go-to resource for managing merchandising, keeping everyone aligned and on-brand.