MARKET RESEARCH
Market research is similar to being an explorer, uncovering hidden insights and mapping the terrain of consumer behavior, trends, and competition. It’s the science of listening to the market, gathering data, and transforming it into actionable knowledge that guides business decisions. Through surveys, focus groups, analytics, and observation, market research paints a clear picture of what people need, want, and how they think. It’s more than just collecting numbers—it's about interpreting patterns, anticipating changes, and giving businesses the strategic compass they need to navigate toward growth, innovation, and success.
In 2017, Royal Cup Coffee embarked on a strategic journey to create brands that resonated with its diverse customer base. As Brand Director, I was tasked with leading the charge, ensuring every branding decision was data-driven and aligned with our vision of revitalizing a century-old company. This initiative was all about crafting targeted, meaningful brands that truly connected with our customers.
For key customer presentations, we strategically developed slides showcasing market trends to guide and influence decision-makers. This particular deck, highlighting consumer trends in the beverage industry, played a pivotal role in securing a multi-million-dollar client, demonstrating the power of data-driven insights in driving impactful decisions.