B2B MARKETING

B2B marketing is becoming the architect of strategic relationships between businesses, where every campaign, message, and connection is designed to build trust, solve complex problems, and drive mutual growth. It’s not just about selling a product—it's about crafting long-term partnerships that fuel innovation and success across industries. It is the art of delivering the right value to the right businesses at the right time, in a way that speaks directly to their needs and ambitions

In 2017, I partnered with Royal Cup's Office Coffee Division to launch the impactful "Roar4Change" campaign. For every cup of Roar-branded coffee enjoyed by our customers, we contributed to neverthirst, an organization dedicated to building wells in

In 2017, I partnered with Royal Cup's Office Coffee Division to launch the impactful "Roar4Change" campaign. For every cup of Roar-branded coffee enjoyed by our customers, we contributed to neverthirst, an organization dedicated to building wells in underserved communities around the world. This campaign was featured as a case study for Markstein Strategic Marketing & PR Agency, showcasing how we seamlessly integrated a sustainability "give back" initiative into a staple of the workplace—turning every cup of coffee into a meaningful contribution to global change.

In 2013, Royal Cup was tasked with developing a signature coffee and tea brand for the highly anticipated launch of Virgin Voyages. I had the privilege of contributing to the creation of this pitch deck, showcasing two innovative concepts designed to

In 2013, Royal Cup was tasked with developing a signature coffee and tea brand for the highly anticipated launch of Virgin Voyages. I had the privilege of contributing to the creation of this pitch deck, showcasing two innovative concepts designed to elevate their onboard beverage experience.

Acclaimed chefs Chris Hastings, Joey Dickerson, Jorge Castro, and George Reis—culinary leaders behind Hot & Hot, Melt, Cantina, and Ocean—share their reasons for partnering with Royal Cup Coffee. This video was crafted as a powerful sales tool to sho

Acclaimed chefs Chris Hastings, Joey Dickerson, Jorge Castro, and George Reis—culinary leaders behind Hot & Hot, Melt, Cantina, and Ocean—share their reasons for partnering with Royal Cup Coffee. This video was crafted as a powerful sales tool to showcase the exceptional value and benefits Royal Cup offers, highlighting why top chefs trust our brand.

Sales has been at the core of my career, whether it’s been products, services, or cost-saving solutions. In 2016, I created this deck to pitch a new coffee program to a major convenience store chain—just one of the many successful initiatives I led d

Sales has been at the core of my career, whether it’s been products, services, or cost-saving solutions. In 2016, I created this deck to pitch a new coffee program to a major convenience store chain—just one of the many successful initiatives I led during my time at Royal Cup, where I developed countless strategies to drive business growth.

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Brand Management