DIGITAL ADVERTISING
Digital marketing is orchestrating a symphony of online channels—each platform, ad, and post playing its part to create a seamless experience that captivates your audience. It’s the fusion of creativity and data, where strategy meets real-time insights to deliver personalized, impactful messages that connect with people where they live online. Whether it’s through search engines, social media, email, or websites, digital marketing is the art of meeting your audience in their digital world, sparking engagement, driving conversions, and building lasting relationships that grow alongside the ever-evolving digital landscape.
In 2017, Royal Cup Coffee made a bold move by airing its first television commercials since the 1970s. As Director of Marketing, I had the exciting opportunity to oversee the entire production of the "Roy & Al" campaign. This series was designed to creatively highlight our route delivery services, bringing our brand to life on screen for a new generation of customers.
WaveLink Secure needed a compelling video to educate lake-goers on the importance of safeguarding their property with our device. This video was crafted to deliver a clear, visually engaging message, making it easy for viewers to understand why WaveLink Secure is a must-have for their lakefront homes.
In 2018, Royal Cup Coffee and Tea introduced three exciting new RTD iced tea SKUs, marking a bold expansion into the ready-to-drink market. This commercial was strategically developed to promote the launch of these refreshing teas in Piggly Wiggly stores throughout Alabama, driving awareness and excitement for our newest product line.
In 2021, to introduce FC Birmingham’s men’s semi-pro team, we created a dynamic promotional video designed to energize fans both on social media and in-stadium. This high-impact "hype video" was crafted to build excitement and set the tone at the start of every game, bringing the passion and spirit of FC Birmingham to life.